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United StatesTwo kinds of AI bot. One of them you can ring right now.
One kind talks to your callers. The other runs your phone system, so you can change an opening time by asking for it instead of hunting for the setting. They have the name in common and nothing else.
Virtual receptionist, voicebot, outbound operator
Sits in your routing, just like an extension or a queue. Answers, does something, or makes calls itself.
AI agent and in-app assistant
Operates the settings of your phone system. Never sees your callers and never speaks to them.
Three bots that handle the phone
The difference is not how clever they are but how much work you give them. The first puts calls through. The second does the work itself. The third makes the calls.
Virtual receptionist
Your phone menu, but spoken: the caller says what it is about, the receptionist compares that with your keywords and puts the call through to the person or team it belongs to. It doesn’t hold a conversation or look anything up, but it makes sure the phone is answered and the caller reaches the right person.
Choose this one if your problem is that the phone rings and nobody answers.
AI voicebot
Does the work during the call: looks up a property, books a viewing, takes an order and works out the total, or checks whether an emergency job falls within the service area. At the end there is an appointment, an order or a note.
Choose this one if answering isn't enough and something has to happen.
Outbound operator
The only one that starts the call itself. Rings for reminders, confirmations and follow-ups, the rounds someone would otherwise spend the whole afternoon on, and records what came of each call.
Choose this one if the work is making calls, not taking them.
Hear one, right now
A voicebot is the one thing we sell that you can judge without talking to us. Three lines are open, on UK numbers at your international call rate. Ring one and try to trip it up, because that is exactly what you want to find out before you buy anything.
Eva — estate agency
Qualifies what buyers are looking for, books viewings and records callback requests from sellers.
Try: “I am looking for a home in Islington” · “I would like to cancel my viewing”
Sander — plumber
Assesses how urgent it is, asks about the problem and checks whether the address is in the service area.
Try: “My drain is blocked” · “Do you also cover the M20 postcode area?”
Daan — takeaway
Takes a collection order from the full menu, works out the total and reads it out.
Try: “Give me a patatje oorlog and a frikandel speciaal”
And for your industry? It isn’t listed, and that is the point. Each bot above was written for one business and one kind of call. There is no catalogue to choose from; there is a conversation in which we work out what your callers ask.
AI that runs your phone system, not your callers
This is the other half, and it has nothing to do with callers. You describe in plain English what needs to change on your phone system — an opening time, a call forwarding rule, a colleague who is away next week — and it is prepared for you.
AI agent for telephony
Connects your CallFactory account to Claude, ChatGPT or Gemini. Your phone system becomes something your AI can reach, next to your calendar and your documents.
Example
In-app AI assistant
The same controls, but in the chat window of your own dashboard. Handy for colleagues who don’t use an AI of their own and don’t want to set one up.
Example
It is one engine with two front doors: both talk to the same system and can do the same things. And in both cases a change is prepared first and only applied once you approve it. The AI cannot quietly switch anything on.
Text to speech is a feature, and it is included
Until now it sat among the bots as if you had to choose between them. You don't: it isn't a bot, it talks to nobody, and it costs nothing extra.
You type the message, choose a voice, and it is there
For your welcome message, your phone menu, your voicemail and your queue announcements. If you want different wording next week, you type it differently: no recording studio, no waiting, no voice actor to hire again for one sentence.
How text to speech worksIncluded
With every CallFactory number, at no extra cost.
Where the bot hands over
A bot can take over the work of reception; on the takeaway line Daan already does it all. But there are three calls it shouldn't finish, and it needs a way out for them. That isn't a ceiling, it is a requirement of the set-up.
Angry, upset or panicking callers
They belong with a person, straight away. A bot that stays cheerful while someone is distressed makes things worse instead of better, however well it works otherwise.
Commitments that bind you
A quote, a cancellation, a complaint that could turn into compensation. Taking an order and reading out the total is fine; making a promise you are held to is something else.
The call that falls outside the script
There is always one, even on a line that otherwise runs fully automated. The bot doesn’t have to solve it; there just has to be one route by which the caller still reaches someone.
Two working days, and it is on the line
There is no do-it-yourself builder and no price list, because no two bots are the same. What there is: a conversation in which we work out what your callers ask, and then we build it.
The conversation
We ask what your callers ask most often and what has to happen next. Usually that is three or four things, and we build around them.
We build, you listen
You get a number to ring yourself before anything goes live. If it sounds wrong, we adjust the wording while you listen in.
On the line
The bot becomes a destination in your routing, next to your phones and your queue. From then on you adjust the wording yourself; we keep the flow up to date.
What people want to know first
Often, yes, and that is intended. Our bots don’t pretend to be a colleague. They sound natural and don’t interrupt, but they don’t pose as someone who isn’t there. That falls apart sooner or later, and then you have lost trust instead of a call.
Yes. The bot is a destination in your routing, just like an extension or a queue, and puts calls through to the person or team you choose for that.
No. We build the bot, you tell us what it needs to do. After that you make changes in plain English, in the dashboard or through your own AI.
It can, through an integration. Whether that fits within the same two working days depends on the system, and we tell you that in the first conversation, not afterwards.
Processing and storage take place within the EU, under a data processing agreement. We do not use call content to train models, and that is set down in the contract. Recordings are kept for thirty days at most.
There is no list of systems we do and don’t support. Your CRM, your calendar, your knowledge base or whatever else you use: we build the integration to fit. What is possible depends on what your system offers on the other side, and we find that out before we start.
That depends on what the bot has to do and how many calls go through it, so there is no figure here. You get a price in the first conversation, before anything is built.
AI bots answer incoming calls, qualify leads, put callers through to the right department and collect the key details automatically. They also support outbound campaigns such as reminders or follow-ups, so your team has less manual work while response times stay short and consistent.
Yes. AI bots work around the clock without breaks, so callers are always answered, including outside office hours and at busy times.
Yes. You decide the scripts, the routing rules and the conversation logic. Depending on the set-up, you can also adjust the voice characteristics and the way it answers.
